E3 Cafe Logos

Something I made for the E3Cafe contest
[link]

The lightning bolt at the top of the logo represents speed and prominence, as E3Cafe promises to deliver delicious coffee and snacks at top-speed, with no drawback on quality.

The lack of shadow/details on the cup represents pretty much the same thing as the lightning bolt, efficiency without compromise of excellence.

The gradients on the logo represent a feeling of warmth, both literally and figuratively. The coffee will be at a desirable temperature when it reaches the customer (another reference to speed and efficiency) and will bring you a sentiment of warmth in your heart.

Lastly, the cup represents a cup of coffee.

Thanks for viewing